Investment Transactions


written by
Dr. Jan-Patrick Cap

Learn where and how to buy Investment Instruments
How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case.
Robert G. Allen, Investment advisor and author of several bestselling finance books.

To actually invest you need the respective platforms, e.g. online brokers. This section will guide you through the criteria that you should consider when choosing your platform(s).

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You Need a Platform to Make a Investment Transaction

I love quotes…but in the end, knowledge has to be converted to action or it’s worthless.
Tony Robbins, American author, entrepreneur, philanthropist and life coach

To implement your strategy you must somehow buy and sell assets. Depending on your strategy you might need more than one platform. A platform is used to view and administer your investments. There are many platforms out there for different kinds of assets, the main ones are:

  • Bank Accounts, either offline or online
  • Online Brokers, to trade stocks, ETFs, bonds, futures and FOREX, bonds
  • TreasuryDirect, where you can buy US bonds directly from the government with no fee!
  • Financial derivatives dealers, mainly for CFDs
  • Crowdfunding platforms
  • Cryptocurrency trading platforms
  • Whatever else platform that you need for alternative investments

Don't Take Any Platform, Choose Wisely With a Set of Criteria

Any item in your wardrobe should satisfy one of two criteria: utility and joy.
Stacy London, American stylist, author, and magazine editor, co-host on “What Not to Wear”, fashion editor at Vogue

For sure there are different important criteria that you have to take into consideration when choosing the platform that you want to invest through. Below you can find the main criteria:

Platform Costs

Costs should be as low as possible, as every transaction will have some cost associated. Keeping costs low accounts also for the instruments that you choose (e.g. not managed funds, ETFs, …) as well as for the platform that you chose.

Trustworthiness & Reliability

Trustworthiness & Reliability is very important as the future of your finances (at least partly) depends on the platform. You will want to have a platform that has a solid background and is based in your country to have access to legal manners in case of any problems.

Platform Usability

Usability is important as you have to deal with the platform on a regular basis. You want it to be easy to handle and fun to work with. Also, you want it to be failproof, to stop you from making major mistakes cause by an unclear user interface.

Also guides and training courses are important to show you in the beginning how to use the platform and have an easy entry.

Customer Service

Customer Service should be available in your language to deal with eventual problems coming up.

Investment Options

Investment options vary from platform to platform, you might have to register for more than one platform to invest as you planned in your strategy. But you also might be lucky and find all instruments on one platform!

Provided Information

Tools and information and their respective quality influence you in the analysis and evaluation of your portfolio. Also Apps will help you to keep an eye on your investments and make it fun to you to manage them.

Choose Platforms That Are the Best for Your Requirements

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
Ray Kroc, American businessman, joined McDonald's in 1954, Kroc would present himself as the founder of McDonald's, was included in Time 100: The Most Important People of the Century

There is no general rule for the pricing of the platforms. Prices vary by instrument and platform. However, all platforms charge for buying and selling. Keep in mind that also the prices of the instruments are relevant, e.g. there are funds with annual fees. 

Even if a platform offers you to buy and sell for free there will be other administration fees somewhere, e.g. you have to pay an annual fee. Best is to make up your specific case, depending on if you trade only rarely or more regularly.

In your personalized Investment Canvas, we will present you with suitable platforms that best fit your demand.


You need a platform to purchase your investments. For the different asset classes there might be different platforms that you should choose wisely. Trust and costs are the most important factors, but also other aspects like usability, customer service, investment options, guides and training as well as the tolls, information and apps and their respective quality should be considered.